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Jeans Fashion Marketing - Smart Shopping For Jeans! Jeans fabric was made in Chieri, a town near Turin (Italy), already in 1600s. It was sold through the harbour of Genoa, that was the capital of an independent republic, and a naval power. The first were made for the Genoese Navy because it required all-purpose pants for its sailors that could be worn wet or dry, and whose legs could easily be rolled up to wear while swabbing the deck.

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